4 Upcoming Mahindra Cars Launching Soon In India

These are the 4 upcoming Mahindra cars launching soon in India

In a recent earnings call, Rajesh Jejurikar, Executive Director and CEO of Mahindra & Mahindra’s Auto and Farm business revealed the company’s substantial order backlog. As of the beginning of this month, the company faces an impressive order backlog of 2.86 lakh units. The Scorpio range emerges as the frontrunner, with the Scorpio N and Scorpio Classic contributing to a significant backlog of 1.19 lakh units.

Unprecedented Demand for Mahindra’s Latest Releases

4 Upcoming Mahindra Cars Launching Soon In India
Source: Medium

The Scorpio range’s popularity is evident in its highest backlog within Mahindra’s domestic lineup. Meanwhile, other models like the XUV300 and XUV400 collectively contribute to a pending order of 10,000 units, and the highly anticipated XUV700 stands at 76,000 units. The Thar, a symbol of Mahindra’s off-road prowess, offers a backlog of 76,000 bookings, while the Bolero MUV follows closely with 11,000 units awaiting delivery. The overwhelming demand for Mahindra’s latest launches underscores the brand’s success in capturing customer interest.

Strategies to Address Demand: Ramping up Production and Future Plans

To address the surge in demand and reduce waiting periods, Mahindra & Mahindra has been diligently ramping up production. In the second quarter of this financial year alone, the company recorded a commendable total of 1,14,742 unit sales. The commitment to sustaining this demand is reflected in the continuous introduction of new products. Mahindra’s strategy includes the launch of an updated XUV400 which is expected next year, to compete robustly against its primary competitor, the Tata Nexon EV.

The Updated XUV400

4 Upcoming Mahindra Cars Launching Soon In India
Source: AutoX

Distinguishing itself from its ICE sibling, the Mahindra XUV400 is not restricted within the sub-four-metre category, enhancing its practicality. To entice more buyers this festive season, the XUV400 comes with discounts and benefits of up to Rs. 3.5 lakh. Built on the X100 platform, shared with the SsangYong Tivoli, this five-seater is available in two variants, starting from Rs. 16 lakh (ex-showroom). Despite missing some features at its initial launch, the XUV400 now incorporates essential additions like Mahindra TPMS, cruise control, and auto-dimming IRVM as of mid-this-year.

Looking ahead, the 2024 Mahindra XUV400 is anticipated to undergo significant upgrades, including a revamped cabin featuring a new dashboard and centre console, a larger touchscreen infotainment system, and a new digital instrument console.

It’s worth noting that Mahindra is not only focusing on enhancing existing models. The company is actively developing the facelifted XUV300, and both the XUV300 and the five-door Thar are expected to launch around the same timeline. Moreover, the XUV.e8 is slated for a December 2024 debut, showcasing Mahindra’s commitment to innovation and continuous growth.

Also read: 3 Best Upcoming Compact SUVs Launching Soon In India

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